Previously, on Urban Hawk…
We are a Tech Business refusing to be limited or classified solely as ‘start up’ and associated connotations and implications. Instead, we launched, as a spin off from a still healthy parent company.
Therefore, whilst we do of course fit the profile of a tech start up: the trick has been to focus more on how we offer a genuinely new spin on the application of GiS (Geo-spatial Intel Technologies). And, with our core service defined, growth plans clarified, initial networks consolidated and website live, it was time for a kind of soft launch.
IE: Crossing the threshold towards face to face meetings and mining the possibilities for networking / follow -up as we move towards first assignments, revenue generation and longer term investment..
And so, we find ourselves in Glasgow, Scotland, for the prestigious and prized DATA SPACE CONFERENCE, 2017..
I cannot stress enough the importance of finding the RIGHT Conference events to attend. How do I know that? What gives me this divine inspiration?
Put simply and with painful frankness: I have spent many an hour at the WRONG ones! And not because there was any misdirection from the marketing people behind an event or any failure on my part to do my ‘homework’ about what to attend and when.
There is an element of pure old fashioned luck, of timing. So be sure to narrow down and treat EVERY event and follow up as a kind of progression / learning experience. In turn and due course, you find TWO critical ingredients:
An event that is filled with suitably compatible bases of expertise and specialism, with opportunities / monies/ networks to match;
A personal portfolio / presentation / purpose to match your newly matched Host events.
Was attending the previous events that wasted time? No. Because any networking, rehearsal and thereby refinement / redefinition at verbal level of what one does is a progression in itself.
If you sent out X number of e-mails and picked up Y set of business cards, yet generated no leads from an event that seemed promising while you were there? Chances are: you needed to re-examine some minor or perhaps even major part of the business you are representing or at least the manner in which you are doing so.
Maybe you offered too many services? Made promises, verbally, that almost immediately seemed too good to be true? Were you just too wordy, off game, maybe not friendly enough? Did not look the part? Stayed too long? Did not stay long enough? Took an age to send out that crucial follow -up e-mail to the people with whom you exchanged business cards? All possibilities. You can spend forever trying to second guess these things.
But there is another possibility: you were just at the WRONG TYPE OF EVENT and had to learn that the hard way! Fine. Learn. Apply. Move forwards. Enjoy! Or: right GENERAL type of event, with lessons on offer there that can prove relevant but in a NEW venture.
In our case, the events at Chambers of Commerce and other platforms helped us narrow down and thereby refine focus to this GiS consultancy model. That does not invalidate what was done previously, especially since the parent company remains in rude health.
But it does show empirically the need to locate, select and attend the very best, most relevant and useful Conference events. And sooner rather than later as we aim to move on a tightly imposed internal deadline for first revenue and corresponding investment.
We found such an event in the DATA SPACE event 2017. It ‘s a Conference and Exhibition , held at the Technology and Innovation Centre in Glasgow. Bit of a trek, considering we are based currently in Bristol and Birmingham. But so worthwhile.
And it will be clear quite WHY this was so good in the next episode, where we will compose and publish the blog-post AT the magic event in question. We look forward to seeing and debriefing you.